25–50+ creative variants per week, depending on tier. Each goes through a small test cell ($5–10) for 48–72 hours. Variants that beat threshold cost-per-Spotify-follow get scaled; the rest get paused. The system runs continuously — you don't see a “campaign” structure because there isn't one.

Yes — and you set it. The subscription buys the engine. Ad spend goes from your Meta-connected card to Meta. You set a daily cap; we never exceed it. Most artists start at $10–30/day. Pause anytime without canceling SonicPush.

The system kills them automatically. Variants that miss threshold cost-per-follow get paused at the next decision cycle (every 24h). The dashboard shows you which ones died and why — so you can see the system isn't burning your budget on creative that doesn't work. If your entireaccount isn't converting after 30 days, that's usually a creative-input problem — we'll tell you exactly what to change.

Yes — every variant, every dollar, live. The Live tab in the dashboard shows every active ad with its current performance, the test cells in flight, the variants that died this week, and where today's budget is going. You can also open the ad in Meta Business Manager directly from any row. Nothing is hidden.

Yes, but try not to. Pinning a variant defeats the optimizer. We let you pin one or two for a specific reason (release date, tour announcement) — beyond that, the algorithm beats human intuition by a wide margin. We've measured.

The system never pauses on its own. No campaign cycles, no “between-release” gaps. New tracks slot into the existing creative library; old tracks keep running until they decay. Custom audiences keep compounding 365 days a year. You can pause manually any time.

The conversion path is too noisy. Paid TikTok views to Spotify saves drops off at every step — sound discovery, profile click, link in bio, Spotify open, save. Our cost-per-follow model needs a tight optimization loop. Meta's pixel-on-Spotify path is the cleanest one we've found. Organic TikTok matters; we just don't run paid spend there.

It reaches the audience you already have. Audio ads inside Spotify play to existing Spotify users — a closed loop. To grow, you need to pull new listeners intoSpotify with intent. That's a Meta job. We considered Ad Studio as a secondary channel and it didn't beat the focus tradeoff.

Editorial pitching, yes. Pay-to-play, no. A real editorial Spotify or Apple Music placement is a brand signal that compounds. Paid curator services deliver passive listens that don't trigger the algorithm (see Section 03). We don't run either; we just don't pretend the second category is doing what artists hope it's doing.

Some — then they decay. The custom audiences, the lookalike pool, the listeners who already saved you — those keep generating algorithmic streams for weeks. But the always-on flywheel needs ongoing creative volume. Pause for a month and the curve flattens. Pause for three and you're starting cold again.

Different category. un:hurd is closer to a pitching marketplace; Linkfire is a smart-link / analytics layer. Both can sit alongside SonicPush — neither competes on cost-per-Spotify-follow optimization with always-on creative testing. If you're already on Linkfire, keep it; we'll route Meta traffic through whatever destination URL you give us.